Creative Director/VP: Cameron Advertising - Hauppauge, NY  04/1994 - 09/2024

Began as an Assistant Art Director, promoted to Art Director, 
Creative Director and most recently, Vice President/Head of Creative.

Supervised day-to-day operations of the creative department 
of 12 members, delegating tasks among staff members as needed, and encouraging collaboration among team members.

Managed Tier 1 (National), Tier 2 (Regional) and Tier 3 (Local) accounts from small thousand-dollar budgets to multi-million-dollar budgets, increasing revenue for clients.

Pitched & managed the creative direction and execution
of several large-scale campaigns to promote corporate growth.
Example: VIP Auto Group: facilitated the growth of a 2-store
automotive group into a multi-billion-dollar franchise of 9 stores.

Managed accounts and projects in an incredibly fast paced environment 
all while adhering to budget outlines and strict deadlines.

Collaborated with clients to develop design concepts that reflected their brand identity and analyzed competitors' campaigns, adjusting strategies as necessary to remain competitive.

Researched current trends/new technology (printing production techniques, computer software, design trends, etc.), Consumer Research (B2b, Automotive, Retail Products, Medical, etc.) and Digital Creative Products for mobile/desktop/social (website layouts, landing pages, display and social campaigns, etc.) to develop and implement cutting-edge strategies & campaigns.

Developed and implemented brand identity strategies through detailed storyboards showing sequence and timeline of story development for television production/web video production, logo design and creation, tagline development, etc.

Conceptualized and partnered with art directors and graphic designers to bring creative visions to life on multiple platforms.

Developed innovative and successful digital & traditional branding strategies by conducting thorough research into customer brand and A/B testing with creative materials to help solidify campaign messaging.

Developed strategies for incorporating new technologies
into existing workflows.

Collaborated with digital team and account executives to build long-term and short-term campaigns that deliver on KPI’s & campaign strategies.

Ensured compliance with company policies related to copyright laws when using third party materials.

Created and implemented style guidelines that ensured 
consistency throughout the agency.

Attended photo shoots and printing sessions to ensure that products needed were obtained.

Recruited top-notch design talent to successfully build 
a strong creative team.

Negotiated contracts with photographers and illustrators
to optimize outsourcing efficiency.